The Public Relations Practitioners Society of Malaysia (PRactitioners) has signed a partnership agreement with the International Public Relations Association (IPRA) to encompass several key areas of cooperation, including:

• Exchange of information and best practices
• Sharing of publications
• Joint promotion of ethical development in the PR profession
• Collaboration on codes and guidelines

"Through this collaboration, our members will gain invaluable global insights, networking opportunities, and access to a wealth of resources to enhance their professional growth," said P Kamalanathan, Chairman of PRactitioners.

IPRA President, Nataša Pavlović Bujas, added, "Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations."