PRecious Communications has launched its Content Strategy and Insights group. The initiative will be spearheaded by Georg Ackermann, who joined PRecious last year after a 20-year career in media organisations. The agency also recently hired Debojyoti Ghosh, a journalist and editor with outlets such as Reuters, Forbes and Fortune as part of its team.

“With the traditional media landscape shifting, clients are increasingly looking for services that go beyond the classical PR approach connecting top of the sales funnel activities closer to conversion outcomes,” said Lars Voedisch, Managing Director of PRecious Communications. “We are continuously striving to increase our offerings and deliver a better, more measurable experience for our customers with good content.”