PRecious Communications has announced the appointment of Arun Saha as Director of Strategic Advisory to lead the agency’s technology practice, PRecious EDGE. Arun will provide high-level advisory to PRecious’ growing portfolio of global, regional, and local technology brands including AppsFlyer, Princeton Digital Group (PDG), and Tech Data, among others. Arun was a former journalist with India’s leading business broadsheet - The Economic Times, has worked with brands like Canon and Hitachi, and held various leadership roles with global media and communications networks.

Lars Voedisch, Managing Director at PRecious Communications commented, “Expanding our team strategically and appointing senior leaders reflects our agency’s commitment towards strengthening our capabilities as an integrated communications agency for the Greater Southeast Asia region. I am excited to work alongside Arun to elevate our PRecious EDGE team to greater heights across markets, as she brings strategic insights, creative execution and real thought leadership experience to the team.”