Publication Profile: Bandwagon Asia

Publication Profile: Bandwagon Asia

Tell us more about Bandwagon Asia - what is the publication about and what does it aim to achieve?
Bandwagon Asia is an independently run website based in Singapore with teams across Manila, Jakarta, and Bangkok. We champion and spotlight music in Asia, and also give voice to the creatives that make up the community.

What sort of content do you publish, and how often?
Bandwagon Asia publishes news, features, and interviews daily. We also have video content, in the form of interviews and performances, as well as short storified videos.

Who is Bandwagon Asia’s target audience?
83% of our audience are Gen Zs and Millennials and hail from across the United States, Philippines, Singapore, Malaysia, Indonesia, Thailand, India, and Japan.
What is the publication’s editorial focus for the remainder of 2022?
Aside from our work in editorial, we also host our own events both in-person and online. Some of these events include Bandwagon Pixel Party which is hosted in the metaverse. We’re also exploring more stories about web3, as well widening our coverage of artists from East Asia. 

Our articles are currently available in both English, and Bahasa Indonesia. We are looking into expanding our reach by translating some of our pieces in Japanese, Korean, and Mandarin as well.
What key trends or sectors are you following at the moment?
Highlighting more stories and insights about web3 and its future in music.
Do you have any recent audience or readership figures to share?
We recently broke 1 million monthly views last June, and while that number may seem minuscule to others, it means a lot to a small, independent publication like ours.
What does your ideal PR pitch look like? Are there any pitches you’d like to receive more (or less!) of?
Clear and concise, with clear objectives of what they want to achieve with their pitch. 

Answers submitted by Camille C. Castillo, Editorial Director (Asia) of Bandwagon Asia.

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