Publication Profile: CFOtech (Australia, New Zealand and Asia)
Interview

Publication Profile: CFOtech (Australia, New Zealand and Asia)

CFOtech is a group of tech news sites for financial decision makers, published by Techday. The sites cover the Australia, New Zealand and Singapore markets separately.

Talk us through CFOtech. What are the sites about and what do they aim to achieve?
Techday's websites have long been read by technology decision-makers in business. For a long time this has meant Chief Information Officers (CIOs) and people working in IT departments, although digital transformation in recent years has seen the technology decisions also being made in finance and operational teams. That's why we launched CFOtech.
 
What sort of content do you publish, and how often?
Our editorial ethos is "fast news" which means we produce a lot of news and as frequently as we can. The other week, we ran 36 stories across our three CFOtech websites.
 
What sort of FinTech content are you covering at the moment?
We love any releases about technology that a Chief Financial Officer (CFO) or finance team would be interested in.
 
Who is CFOtech’s audience?
The top job titles that make up our readership include:
  • 30% - Chief Financial Officer (CFO) / Finance Manager
  • 23% - Financial / Business Analyst
  • 21% - Accountant
  • 7% - Auditor
  • 6% - Financial Controller 
Tell us about your editorial teams. Who covers what?
We run a decentralised team, with six of us contributing to the CFOtech sites. We run some content on specific sites across our network and some are syndicated widely. We love stories that work for more than one site.
 
How can PRs work with CFOtech? Who should they get in touch with and what types of pitches are you interested in receiving?
Start sending us releases, if it crosses finance and technology, then we are interested.

Answers submitted by Sean Mitchell, Publisher of Techday.

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Sean Mitchell

Publisher

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CFOtech Australia

Techday

1 contact, 1 media request

CFOtech Asia

CFOtech New Zealand

1 contact

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