Publication Profile: Kia Ora

Publication Profile: Kia Ora

By Chloe Arentz

Tell us about Kia Ora’s readership.
Kia Ora is Air New Zealand’s monthly in-flight magazine with a readership of 281,000. A digital issue goes out to 1.3 million Airpoints members, and is available to download on the app store. Our readers are 50 per cent male and 50 per cent female. Eighty per cent cluster in the top three socio-economic groups and more than 40 per cent are business owners or decision-makers.

As travel returns, what is Kia Ora’s editorial focus for the remainder of 2022?
Australian destinations will feature strongly in 2022, also the airline’s Pacific ports and the North America network, the highlight being the new direct service between Auckland and New York, launching in September. The magazine’s business, culture and events sections continue to deliver stories about New Zealand entrepreneurs, businesses, sustainability initiatives, and leaders in local food, wine, beer, culture, and wellness.

What topics does your team cover that people might not be aware of? 
We are interested in information on new or interesting tourism offerings, accommodation, dining, and entertainment in the destinations we cover. But we prefer not to receive unsolicited travel stories.

Are there any deadlines for working with the team that people should know about?
Kia Ora is a monthly title, so we work quite a long way ahead. PRs need to think eight to nine weeks in advance when pitching events and launches.

The best kind of pitches include...
We get a lot of PR pitches and releases, so it’s good to get all the relevant info (the who, what, when and where) at the top. Accompanying high-res images are welcome for products, people and events. Our focus, outside the airline’s international destinations, is on New Zealand travel, business and culture.

Answers submitted by Kia Ora Editor, Virginia Larson.

More stories

Telum Media


Virginia Larson


Kia Ora

5 contacts

Get in touch to hear more

Request demo

Telum Media


Regular email alerts featuring the latest news and moves from the media industry across Asia Pacific Enjoy exclusive daily interviews with senior journalists and PRs as well as in-house editorial and features from the Telum team

Subscribe for alerts