Describe Remix Magazine for someone who has never read it before.
Remix Magazine is fashion, lifestyle, culture, community - all these pillars speak to the voices of Gen X, Gen Y, Millennials and Gen Z. It is a mix of New Zealand and international cultures, and is one of the biggest magazines in the marketplace with 300 pages!

Remix Magazine is celebrating its 25^th year - a huge milestone. How have you seen the title since its launch?
It's always going through evolution. We started off as a free street press before going into paid distribution with a covermount cd. We then developed into a bigger book without the cd and in the last few years, we've really hit milestones by exploring new media, and digital and social media. 

Print journalism has faced some challenges with the rise of digital news, as well as the COVID pandemic. How has Remix Magazine kept its audiences engaged?
Remix Magazine is in a key position because we always cover what is cool or what is interesting. People buy it to find out the latest and greatest out there. In some ways, advertisers love that too because they can see results straight away. 

We've been really lucky. We’re more than just a digital platform or a print platform, we’re a full 360. It gives us a competitive advantage over digital media brands that can’t compete with print and vice versa. Additionally, the print side gives us good credibility by producing big production photo shoots with celebrities and things like that. 

Where do you hope to see the magazine in another 25 years?
If only I had a crystal ball! We just need to keep up to date with the latest in culture, pop culture and media. One of the things we’re really good at is jumping onto new media as it comes along. This whole year has been centred around TikTok and things like that, so it's about increasing that awareness and engagement on different media platforms. But who knows what those channels will be like in 25 years! 

Is there any particular edition or singular feature you consider your favourite or one that stands out?
Absolutely. The biggest coup we ever did was probably having Kylie Jenner on the cover. We managed to secure that and I was over there for the shoot myself. Kylie had just turned seventeen and look at her now! She’s a billionaire and taking over the world.

Do you have any tips for PRs engaging with your team?
The main thing we do is work out something where we have guaranteed reach, as well as work on the amplification of PR stories. Our readers want to hear about an experience, they want to see it more than one time - it's a bigger kind of thing. 

The successful things we've done with PR include big partnerships with car drive days, backed up by videos and assets. All of this creates new media for PR.

Answers submitted by Tim Phin, Founder / Publisher.