Melbourne-based lifestyle PR, communications, events and talent firm, Publique Agency, has opened a new office in Sydney’s Chippendale. Former Bauer Media entertainment journalist, Emma Shepherd, will run the Sydney office as Agency Director.
Emma has worked across leading titles during her time at Bauer, including OK! Australia and NW magazine, as well as writing for the Daily Mail Australia, Yahoo! Australia and more.
Founder and Director of Publique Agency, Caleb Yorke, said they had worked a lot with Emma as a journalist and he knew what she could bring to the agency and its clients: “Emma has been a really amazing colleague in the past and we’re really excited to now have her onboard and heading up our Sydney operations.”
Caleb said the Sydney office will have a similar focus to the Melbourne head office, with clients across a range of lifestyle and consumer brands and industries: “Having run businesses through a pandemic and before that the Global Financial Crisis, you learn the importance of agility and diversity. Melbourne and Sydney are different markets in a number of ways, and I think both we, and our clients, will benefit from having representation and a presence in the two markets.”
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