Rachael Lucas has stepped up to the role of Head of Marketing and Communications at Australian home-grown cryptocurrency exchange, BTC Markets. The move is aimed at bolstering the marketing and communication strategies across the BTC Markets brand, and will see her focus on reinforcing the brand's leadership in the cryptocurrency space and driving innovation.

Rachael has been part of the team for over a year and a half, previously serving as Marketing Communications Manager. She brings over 15 years of experience in executing marketing initiatives across diverse sectors, including over eight years as Senior Marketing Manager and Director in the commercial property industry.

Commenting on the announcement, CEO of BTC Markets, Caroline Bowler said: "Rachael has demonstrated exceptional ability in driving the growth of BTC Markets with her creative and dynamic marketing strategies.

"Her promotion is a testament to her hard work and the positive impact she has made on our brand. We are confident that under Rachael’s leadership, BTC Markets will continue to innovate and lead in the cryptocurrency market, adapting to regulatory changes and spearheading positive transformation for our business."