A new integrated agency, rere world, has been launched in Sydney. Led by Rachel Papandrea, rere world has consultants in Sydney, Melbourne, London and New York, with its suite of services including brand strategy and positioning, media relations, talent management, influencer marketing, content creation, community engagement, and more.

Rachel brings well over a decade of experience to her new agency, including 10 years in the U.S. leading communications for brands in the beauty, lifestyle, and fashion sectors. She started her career as a stylist at Harper's BAZAAR.

Rachel said rere world aims to amplify brands through a multi-platform, consumer-driven approach: "In today's fast-paced digital world, a 360-degree approach to brand marketing and communications is essential. Brands have to adapt their identity to consumers' touchpoints, ensuring a seamless, coherent experience across all platforms. Progressive brands amplify these touchpoints, integrating physical and digital strategies to stay relevant."