Rasheed Abu Bakar joins Sandpiper Communications
Sandpiper Communications has appointed Rasheed Abu Bakar in Singapore to lead Southeast Asia and international briefs for the firm’s expanding technology; energy and environment; and aviation practices, as well as growing these practices. Rasheed joins from APCO Worldwide, where he led international corporate communications and public affairs briefs for clients of the firm’s Singapore and Indonesia offices. Prior to this, he has also worked at The Hoffman Agency where he also led growth for the business across both Singapore and Indonesia, which included establishing Hoffman’s office in Indonesia and has worked with clients include Google, PayPal, Neste, Lockheed Martin, MARS, and The Roundtable on Sustainable Palm Oil (RSPO).
Emma Smith, Chief Executive, Sandpiper Communications, said: “In the past year we have seen a strong uptick in the demand for corporate communications as organisations have sought to grow and protect their reputation capital, particularly in the technology sector. Rasheed brings very relevant experience for the times we face, and I am delighted to welcome Rasheed to our team.”