Red Havas grows integrated health and social communications teams
(Above: Red Havas Health PR and Social team)
Red Havas has strengthened its healthcare PR and strategic communications offering with two key appointments.
Kelly Smith has taken the role of Ethical Health Director, with a focus on the agency’s growing integrated digital and social work, and will lead ethical pharmaceutical accounts, including Novartis and UCB Australia. She joins the health leadership team of Sue Cook, Managing Partner Health & Wellness, and Nicole Phillips, Client Services Director.
She brings more than 10 years’ experience working with organisations and stakeholders across the health sector, including pharmaceutical companies, patient advocacy groups, professional societies and government bodies.
Natalie Karaminas has joined as Account Director, Health and Social, transferring from within the Group from the UK. She brings consumer health, pharmaceutical PR, social media, and creative communications experience across disease areas including diabetes, rosacea and cardiovascular, and has been championing influencer and social media integration with pharma sector clients.
Global CEO of Red Havas and Global Chairman of the Havas PR Global Collective, James Wright, commented: “Never has health and healthcare been more important and high profile with governments, businesses, and our communities. We are living in the health age. Since the pandemic began pharmaceutical brands have become household brands, we have seen transformation in health systems and how we approach drug development. With the elevation of health comes a lot of misinformation and disinformation. We need to be where these discussions are across social and digital platforms to help our clients drive accurate and positive conversations.
“We are seeing brands across all types of industries and sectors pivoting into health. From sports brands to big tech, the transport industry to Government, health is a critical topic in boardrooms everywhere.”