WPP has appointed Rose Herceg as President, Australia and New Zealand. She will lead WPP’s business in Australia and New Zealand, supporting agency CEOs, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients.

Rose was the Founder of Australian agency Pophouse in 1998, which she sold to STW Group in 2007. When WPP and STW merged in 2016, Rose was named Chief Strategy Officer of WPP AUNZ, which became a wholly owned part of WPP last year.

WPP CEO, Mark Read, said: "Rose is among the industry’s most respected leaders and I am delighted she has taken up this important role in one of our largest markets worldwide".

In other changes, Chris Rollinson, previously Chief Financial Officer, becomes Chief Operating Officer, and Tim Matheson will lead WPP’s technology strategy in the market as Chief Technology Officer.