Ruder Finn Asia and its digital marketing subsidiary, Ruder Finn Interactive (RFI), have launched the Ruder Finn Diversity Communications Practice
. This offering is a response to the growing demand for diversity, equity and inclusion communications services and will provide bespoke consultation to help organisations in Asia Pacific accelerate their growth.
Elan Shou, CEO of Ruder Finn Asia-Pacific, commented on this announcement, "For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today's consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey."