Sandpiper bolsters technology practice team with new senior appointments

Sandpiper bolsters technology practice team with new senior appointments

Sandpiper has announced several new leadership appointments within its technology practice across Asia Pacific:
  • Mark Johnson is now Technology Lead, Asia Pacific. He has more than 18 years' experience in communications, public affairs and public policy and began his career running election campaigns in UK politics.
  • Hetty Musfirah has been named Technology Lead, Southeast Asia. She specialises in technology and sustainability and has worked in media, communications and public affairs for more than 15 years. She previously served as Deputy Press Secretary for Singapore's Prime Minister Office and Ministry of Trade and Industry.
  • Rong Li is now the Technology Lead, Greater China, bringing more than 18 years of experience in strategic communications and media. Before joining Sandpiper, Rong was the PR Director for a Chinese B2B software firm and has also worked as a Journalist with Channel News Asia.
Emma Smith, Chief Executive, Sandpiper, said: “With technology playing a growing role in every aspect of our lives, and innovation occurring at an accelerating rate, communications and public affairs challenges are increasingly entwined. We have seen the importance of technological disruption occurring with due consideration for reputation management and regulation. We believe our combined communications and public affairs offering is a unique proposition in the region to help technology companies of all stages of maturity navigate future challenges.”

Mark Johnson, Technology Lead, Asia Pacific, said, “Technological advancements are underpinning everything we do today. These advancements are disrupting industries and changing the very nature of our day-to-day lives. They are providing new ways to think about how we shape business and the impact it can have on the world around us. The APAC region is at the forefront of all these advancements. I am delighted to join my colleagues across China and Southeast Asia to help drive Sandpiper’s tech communications and public affairs practice forward and ensure businesses use our industry expects to navigate and find success in this rapidly changing region.”

Hetty Musfirah, Technology Lead, Southeast Asia, said, “As companies and people seek to adapt in an ever-changing world, technology will continue to be an enabler and the fast-growing region of Southeast Asia offers tremendous opportunities for tech companies looking to expand. Having deep insights into such a diverse region is important to building strong corporate reputation, trust and business success. I look forward to strengthening Sandpiper's offering in thought leadership, public affairs and strategic communications advice for the benefit of our clients, while leading teams for continued business growth.”

Rong Li, Technology Lead, Greater China, said, “Greater China has one of the world’s fastest evolving technology ecosystems, and is playing a leading role in shaping the future of innovation globally. There are immense opportunities for tech-companies in based in the region to achieve even greater global recognition, including both established tech giants and emerging startups seeking rapid growth. I look forward to leveraging the unique strengths of Sandpiper, to help our clients achieve their goals and overcome their challenges in this dynamic and fast-growing market.”

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