Sarah Young has been promoted to Managing Director at communications agency iD Collective. More than half of Sarah's 14 years of industry experience has been with iD Collective, starting out as a Senior Account Director in 2014. During that time, she has strategically led PR, marketing, digital and influencer campaigns for brands such as UNIQLO, Dexus Group, Vicinity, Target, Berlei and Michael Hill.

iD Collective Founder and Director, Amanda Booth, said Sarah will be focusing on growing iD Collective’s footprint across all three markets (Melbourne, Sydney and New Zealand), extending iD’s service offering and expanding into new markets and client categories. "Sarah has proven to be a hard-working and insightful leader and mentor across the Sydney, Melbourne and Auckland teams. We are incredibly excited to have her at the helm. Sarah’s promotion also enables me to get back into what I love, including finding creative solutions for brands in these challenging times!”

With Sarah's appointment, Amanda is stepping back into strategy, creative direction, client service and mentorship of staff.