Sefiani Communications Group acquired by Clarity
Industry update

Sefiani Communications Group acquired by Clarity

(Pictured: the Sefiani team)

Clarity has announced the acquisition of Sydney-based strategic communications and reputation management agency, Sefiani Communications Group, expanding into the APAC region.

This is the global communications and digital marketing agency's third major acquisition in nine months, with the brand acquiring Political Intelligence UK in October, and 93digital in May of last year. It is also Clarity’s first acquisition in Asia Pacific, with more planned.

Robyn Sefiani, who founded the agency 23 years ago, will join Clarity’s Global Presidents’ Board as President ANZ & Reputation Counsel. Mandy Galmes will continue in her position as Sefiani’s Managing Director ANZ, Nick Owens continues as Director, Corporate Communications & Reputation Management and Tina Peng continues as Director, Finance and Operations.

Sami McCabe, Founder and CEO of Clarity, said: “Sefiani’s experienced, entrepreneurial and ambitious leadership team, and their high-calibre people delivering outstanding work for a world-class roster of clients, perfectly matched our ambitions.

“We are also excited to bring on board Sefiani’s market-leading capability in reputation, crisis and issues management and sustainability campaigns - skills the Sefiani team will help build across Clarity’s global team.

"It was clear too, that Sefiani would be the perfect launchpad for further expansion across the APAC region."

Robyn Sefiani said: “We were attracted to Clarity’s highly energized and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients.

“We were also drawn to Clarity’s culture, where people come first and are empowered to achieve their full potential.

“Clarity’s belief in the power of technology to be a force for positive change in the world, is a perfect fit with Sefiani’s positioning as Agents of Change working with clients for positive impact."

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