Senior appointments at BCW Asia Pacific

Senior appointments at BCW Asia Pacific

BCW has appointed Polka Yu as Deputy to the APAC President and Joe Peng as Chief Digital Officer, BCW Asia Pacific. In her new role, Polka will oversee BCW’s Hong Kong, Malaysia and Indonesia markets and work with the President in implementing BCW's growth strategy in APAC. Prior to joining BCW in 2018, Polka supported Chinese companies with their going-global strategies after relocating to Hong Kong from Mainland China. Joe will establish new digital platforms around data analytics and artificial intelligence in his new role. He previously led digital innovations at Burson-Marsteller and Cohn & Wolfe and delivered award-winning digital media campaigns.

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