Nicky Wang has been named CEO, China at WE Red Bridge. Current CEO Penny Burgess will transition into the role of Executive Chairman, China. Nicky originally joined the agency in 2009 as Managing Partner alongside Penny and most recently served as Managing Director and Head of Strategy. Penny will support Nicky and the leadership team through the transition, handing over day-to-day business operations and continue as a senior advisor to WE Red Bridge clients.