Sling & Stone launches startup division in the US; Mikaela Street to lead

Sling & Stone launches startup division in the US; Mikaela Street to lead

Global tech challenger agency, Sling & Stone, has launched a startup division in the United States with a core focus on early stage, venture-backed tech innovators.

Longtime "Slinger" and US native, Mikaela Street, has relocated from Auckland to Los Angeles to assume the position of Startup PR Director and lead the charge on the agency’s early stage startup portfolio. She's spent the last six years in New Zealand working both agency-side and in house for brands including Microsoft, Mondelez and L’Oreal, before joining Sling & Stone a little over three years ago.

Mikaela said she couldn't be more excited about the move stateside and the opportunity to make an impact in the US with ambitious startups from all over the world: “The past three years at Sling & Stone have been the most fulfilling of my entire career. I’ve had the privilege of working directly with bold founders, entrepreneurs and VCs across the startup ecosystem and have truly found my niche."

Sling & Stone's Founder and CEO, Vuki Vujasinovic, said he launched Sling & Stone 12 years ago because the ambitious founders who were taking risks to fix entire industries didn’t have the PR support they deserved: "Our industry was not stepping up to serve the most interesting and important clients out there: the challenger brands and disruptive tech businesses that were shaping the future. We’ve been working with these types of brands since day one, so it brings me incredible joy to have Mikaela formalize and lead our early stage startup offering for the US market. Mikaela’s passion, energy, and skill in helping founders tell their story is second to none.”

Executive Vice President - US, Erin Grant, said Sling & Stone has been on a fast growth trajectory over the past two years stateside: "As we geared up for our next phase of growth, one area that stood out was carving out a structure specifically for companies in Seed and Series A stages to access the necessary strategic guidance many seek yet struggle to find with agencies. Sling & Stone was built on working with disruptor companies of all sizes and I couldn’t be more thrilled to have a seasoned startup expert like Mikaela formalizing this new portfolio for us here in America.”

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