Redhill has been appointed as the lead public relations (PR) agency for SO Sofitel Hua Hin in Singapore. The remit is SO Sofitel Hua Hin’s first partnership post-pandemic as Thailand reopens its doors to international visitors. Redhill will work with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation with a scope that covers PR counsel, media and influencer engagement as well as media monitoring and analysis.