In the Telum Spotlight series, we get a quick insight into some of the interesting people in PR and comms, as well as freelancers and those launching their own boutique agencies. In the East Asia edition, we welcome Amanda Chan, PR Director at Hong Kong local agency Muse Group to be first in the Spotlight.

By way of Introduction
I am a public relations practitioner with over 15 years of experience, having worked with over 100 clients in different industries including multinational and listed companies and chief organisers of world-renowned big scale events. At Muse Group, our offering includes integrated marketing solutions and all-rounded PR services, for example, event management, crisis management, digital solutions and professional training among others. 

First job
Account Executive at Octagon Greater China.
 
Schedule of a typical workday
Meditation, coffee, brainstorming, planning, writing.

Favourite campaigns at Muse Group
Asian Film Award, Cirque du Soleil, and Star Wars Parade in Disneyland.

Top 3 daily reads
Business Insider, CNN, Reuters.
 
Favourite book
Tipping Points, Malcolm Gladwell.

Favourite film
The Matrix.
 
A secret fun fact about yourself
I am good at aura reading and energy healing.
 
A quote from you
Love what you do, do what you love.
 
Advice to anyone starting out in comms
Create value in everything you work on.
 
One thing you would change about the comms industry
Sharing actionable ideas.

Comms trend to look out for in 2022
Live with the virus, go virtual.