Spotlight On... Ria de Borja, RDB Media

Spotlight On... Ria de Borja, RDB Media

Welcome to the Telum Spotlight, an ongoing series showcasing people working in the PR and Communications space, freelancers and those launching their own boutique agencies. Today we shine the Spotlight on Ria de Borja, President at RDB Media.

By way of Introduction:
My name is Ria de Borja and I am the President of a content marketing and copywriting company called RDB Media. I lived in the US for five years and in Paris for eight years and have an MBA from ESSEC Business School (France). I am based in Manila, Philippines.

With over a decade of experience in content marketing and creative copywriting, RDB Media does website copy, blogs, social media copy, white papers, manuals, business reports, books, press releases and editorial content for international and local companies. Past clients include Louis Vuitton Paris, Les Roches Shanghai, DrCom Singapore,, Delbros Group and The Good Alchemist. We make dedicated efforts toward building positive relationships while authoring content, and developing content marketing strategies.

First job:
I was as a sales assistant at a men’s magazine in New York City.

One thing you would change about communications industry:
I feel that writers are often exploited. The rates for writers should be higher, if not standardised. Many international companies outsource writers in the Philippines due to cheap labour but writing is as professional a job as any other. As there is no standardisation of rates in the industry, many writers in the Philippines work for less than they should, i.e. not commensurate to their experience, talent and expertise.

Most admired companies in comms/advertising:
Ogilvy, Deloitte Digital

Most admired journalists: 
Trevor Noah, Tim Blanks, Suzy Menkes and Pam Boy

Advice to anyone starting out in comms:
Direction is more important than speed so take your time to do things well, with purpose and passion.

Essential reading:
The New York Times,, The, The Cut, and The Business of Fashion

Favourite book:
Angela’s Ashes

Favourite film:
The Piano

Social media apps you can’t live without:
LinkedIn and Instagram

Quotable you:
“Be strong, then and enter into your own body; there you have a solid place for your feet. Think about it carefully! Don’t go off somewhere else! Kabir says this: just throw away all thoughts of imaginary things, and stand firm in which you are.” -Kabir Das

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