Interview
Spotlight with... Olivia Chan
By way of introduction
A former Editor who started an app to demystify labels and promote greener beauty and works on PR and comms projects at the same time.
First job
Editor at Clipper Mobile Coupon (a lifestyle tech company which was acquired).
Schedule of a typical workday
8am: Wake up
9:30am: Check and reply to emails
10am - 1pm: Finish daily tasks
1pm - 2pm: Lunch
2pm - 4pm: Meeting or finish ad hoc tasks
4pm - 6/7pm: Continue working on outstanding items
7pm - 8pm: Dinner
8pm - 10pm: Workout / rest
10pm: List out to-do list for tomorrow
Most important lesson learned as a former Beauty Editor
Your inner health is more important than any skincare products.
Top 3 fashion / beauty PR campaigns in 2022
A secret fun fact about yourself
I’m a certified swimming coach but I don’t like teaching kids.
Your stress reliever
Sleep and reading comics (lol)
Most admired person in the media / comms industry
Grace Coddington and Margaret Zhang.
Advice to anyone starting out in beauty and fashion related comms
The industry is closely related to arts, culture and politics. Be a reader.
Also, beauty and fashion play very important roles in shaping one's life so try to be empathetic and empower others in your daily work.
Top PR trends to look out for in the beauty space
A former Editor who started an app to demystify labels and promote greener beauty and works on PR and comms projects at the same time.
First job
Editor at Clipper Mobile Coupon (a lifestyle tech company which was acquired).
Schedule of a typical workday
8am: Wake up
9:30am: Check and reply to emails
10am - 1pm: Finish daily tasks
1pm - 2pm: Lunch
2pm - 4pm: Meeting or finish ad hoc tasks
4pm - 6/7pm: Continue working on outstanding items
7pm - 8pm: Dinner
8pm - 10pm: Workout / rest
10pm: List out to-do list for tomorrow
Most important lesson learned as a former Beauty Editor
Your inner health is more important than any skincare products.
Top 3 fashion / beauty PR campaigns in 2022
- The Aesop Queer Library
- The Exquisite Gucci Campaign
- Vogue’s Portrait of Bravery: Ukraine's First Lady
A secret fun fact about yourself
I’m a certified swimming coach but I don’t like teaching kids.
Your stress reliever
Sleep and reading comics (lol)
Most admired person in the media / comms industry
Grace Coddington and Margaret Zhang.
Advice to anyone starting out in beauty and fashion related comms
The industry is closely related to arts, culture and politics. Be a reader.
Also, beauty and fashion play very important roles in shaping one's life so try to be empathetic and empower others in your daily work.
Top PR trends to look out for in the beauty space
- Unisex and genderless styles
- Physical health and mental wellbeing
- Community building
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