Sling & Stone has brought US sustainable fashion footwear brand, Rothy's, to market in Australia, with a multi-channel comms activation to drive awareness at launch.

Global Head of Consumer at Sling & Stone, Kasi Talbot said: "Rothy’s is such a respected, impressive international brand and it’s an honour to partner with them for their Australian launch. Rothy’s walks the talk when it comes to sustainable materials and manufacturing, comfort and style - the holy trinity of a cult fashion brand. It’s a more complex story to tell than any other regular label, which is why they’re such a perfect fit for our breed of brand communications."

Rothy’s is the latest brand to join Sling & Stone’s portfolio of sustainably-minded clients, which include current and former clients Levi’s, Boody, Waterdrop, Who Gives A Crap and KeepCup.