Sydney Markets has appointed Neon Black as its retained PR agency to spearhead strategic communications activity across its suite of brands, including The Growers Market, Produce Market, Sydney Flower Market, Paddy’s Markets, Fresh for Kids and The Fresh Awards.

The agency will be responsible for continuing to build the profile and presence of Sydney Markets and its associated brands within the Australian media.

Director and Co-Founder of Neon Black, Soraya Calavassy said: "We are excited to utilise our extensive experience in adjacent industries to continue to earn the trust of media and consumers through the power of PR, amplifying the essence of Sydney Markets and unveiling its rich tapestry of traditions and stories to a broader audience.

"Whether you’re perusing the flower market, sifting through produce at the wholesale market, or checking out the many delights you can unearth at Paddy’s Markets, the fabric of Sydney Markets is incredibly rich and is filled with generations of fascinating people and their stories ripe to be shared with Australians."