SzeKi Sim has been appointed Senior Vice President, Brand, Marketing & Communications at Singapore Economic Development Board (EDB). She joins from SGInnovate where she was the Executive Director for Community and Brand. Part of the founding team, SzeKi was tasked with building the team and brand from scratch. Within a short timeframe, SGInnovate established itself as the leading investor and ecosystem builder in Deep Tech, having formed Singapore's growing Deep Tech community. Prior to that, SzeKi’s career in marketing included leading teams at companies like Hewlett Packard (HP), Motorola and Nokia.