This week we sit down with Ainslee Asokan, a Senior Journalist (Growth and Audience Engagement) with CNA Digital.
Some highlights from our chat include:
- Ainslee's thoughts on the Singaporean Chicken Curry saga and her popular follow-up video involving her grandmother
- How her role differs from that of other journalists, especially when it comes to special projects and audience engagement
- Why journalists should seek out mentors and embrace all opportunities early in their career
- Top tips for PR pitches: Knowing the journalist's beat, providing ample preparation time, re-angling from previous stories and avoiding unsolicited text messages