“Five years from now there will be a sea change of difference where the Brand Inside will be a primary part of companies living and expressing their brands.”

This week Telum Talks to Andrew Thomas, Asia Pacific CEO at Eagle’s Flight and former President SEA at Ogilvy PR for many years. Andrew shares his experiences over 25 years in media and comms in Asia and explains why employee engagement is becoming more and more important during COVID. Key points include:

• Mental wellbeing, maintaining culture and ‘culture fade’
• The importance of the Brand Inside
• Why aligning employees with purpose will be critical in managing issues and reputation