Telum Talks To... Brian West, Global Managing Director, Crisis Management, FleishmanHillard

“Social media was a paradigm shift, it was a game changer. Rather than trying to adapt a crisis plan we tore it up totally and rebuilt with social media at the heart of it.”

This week Brian West, Global Managing Director, Crisis Management, FleishmanHillard, talks to Telum about a career that led him from the Australian mining sector to becoming an anti-terrorism and cyber security specialist leading a team of 150 crisis specialists globally. He explains how Fleishman built its crisis team, shares advice for young communicators interested in specialising in crisis management, explains what companies should look for next around COVID-19 and why 90% of crises are in fact predictable.

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