Telum recently spoke with Daniel Posavac, Chief Executive of the digital brand agency Bonsey Jaden. Originally from Australia and now based in Singapore Daniel has 20 years of digital marketing experience and co-founded Bonsey Jaden in 2014. The firm has offices across Southeast Asia, Australia and now the US. He talks about:

• His own career in digital marketing from the early days on MySpace and Friendster to today
• How COVID pushed digital transformation to the top of the corporate agenda
• The trends and themes Bonsey Jaden is seeing in digital marketing, content and the implications for communicators
• The rationale behind the firms’ partnership with China’s CUE Group with the launching of AI Detector and RetailX
• Tips for learning more about digital marketing and unleashing the power of digital platforms