As environmental, social, and governance (ESG) becomes very important in the financial and commercial world, there has also been an uptick in green investment. This week, Derrick Hong from The Asset spoke to Telum Media to provide tips on how PR professionals can pitch ESG stories effectively.
1. Understand the focus of The Asset and its target audiences. Topics should be finance-related.
2. Its ESG newsletter runs every Monday, and they welcome relevant story ideas on an ongoing basis. Send ready-to-use editorial content instead of marketing information to the team via email.
4. Relevant topics include Environmental Fund / Green Finance / Green Money / Green Bond / Risk Management / Sustainable Deals / Sustainability and many more.
In addition, The Asset has recently launched a new tech-related newsletter called TechTack.
Watch the full interview
with Derrick. (Duration: 8 minutes)