Interview

Telum Talks To... Gerhard Uys, Senior Business Reporter at Stuff

Agriculture may be the backbone of New Zealand's economy, but Gerhard Uys says the sector, and farming in general, can often be "discounted" as easy work. "Farming is not easy. Most of the farmers that I deal with have science degrees, they have studied agriculture," he said.

Gerhard, who is Stuff's Senior Business Reporter, spoke to Telum about his role covering agriculture and agribusiness, his connection with farmers across the nation, and the importance of appreciating the sector. "These farmers are running a business. They manage bookkeeping, soil ecology, clean water, chemicals, and animal health," he said.

Gerhard also offered insights on how PR professionals can engage with journalists working in this sector.

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Gerhard Uys

Freelance Writer / Photographer

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Stuff

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