Telum Talks To... Leon Sjogren, Executive Producer at The Fox's Fifi, Fev & Nick

Telum Talks To... Leon Sjogren, Executive Producer at The Fox's Fifi, Fev & Nick

Walk us through a day in the life of Leon Sjogren, Executive Producer of The Fox's Fifi, Fev & Nick programme
My alarm goes off at 3.50am, and I’m showered, dressed and ready to roll in 20 minutes. The producers get in and look through news sites to see what’s happening and get some ideas ready for the show. We have a pre-show meeting with Fifi, Fev & Nick and lock everything in (even though our show is very loose and changes on the fly during the morning). Then 6am hits, the show starts, and I’ve already had my second coffee for the day.

After the show finishes, we meet again and look ahead at the next day / next week / next month (always looking ahead at what is coming up) then we break and get back to emails, meet with the brand integration team, follow up on ideas, and chase guests. We’re usually out of the office at around 12.30pm to 1pm, and then back on emails later in the afternoon to check any urgent issues and look for any content or news stories that have popped up during the day. Somewhere in all of that, I’ll usually try and catch a nap!

How closely do you work with the presenting team?
I’m incredibly close with the team, part of my job is to know them inside and out… How they’ll react if we pitch ideas to them, what ideas they’d like, and how they best work together. They’re incredibly talented and they love working with the rest of the production team.

You've been in the role for more than 5 years, what's your favourite thing about it?
Even though the hours can be tough, I love doing live radio every morning where anything could happen, and we can change stuff on the fly. The other great thing about the job is working with clients to put on amazing events (like our famous Brekky In The Burbs parties where we do the show live from a different suburb), or executing crazy ideas, like when we took a bunch of listeners and tradies to Japan to compete in a karaoke competition.

What's something people might not realise about the Breakfast radio shift?
That you can become a morning person… Early hours never get easier.

What does your ideal PR pitch look like? How far in advance should PRs be getting in touch?
Punchy, clear and concise always helps with a pitch! If a guest is being pitched, showing availabilities or when we can get them helps us with show planning. Also if you can, listen to the show or have a scan of the show's Instagram before pitching, someone having knowledge of the show and fitting the pitch to the show really helps with the sell.

More stories

Telum Media database

  • Leon Sjogren
  • The Fox
    5 contacts
  • The Fox The Fox - Breakfast
    12 contacts

Get in touch to hear more

Request demo

Telum alerts

Regular email alerts featuring the latest news and moves from the media industry across Asia Pacific Enjoy exclusive daily interviews with senior journalists and PRs as well as in-house editorial and features from the Telum team

Subscribe for alerts