Telum recently interviewed Paul Cobban who shared his experiences of over a decade driving transformation programmes at Singapore’s DBS, as Chief Data & Transformation Officer and Chief Operating Officer, Technology and Operations.

During that time DBS went from incumbent bank to being named World’s Best Digital Bank. Paul shares some of the experiences from the DBS journey in a book that he has co-authored, Eat, Sleep, Innovate “How to make creativity an everyday habit inside your organisation”.

So what does it take to drive a transformation programme and how can communications help? Some key highlights include:

• The importance of developing a vivid and compelling picture of the future
• Why DBS developed the concept of customer service hours to help measure success
• How changing the rituals and language in your company can drive culture change
• The power of purpose in achieving corporate objectives
• And why knowing what your stakeholders are trying to achieve is key to success comms

Order the book here.