Telum Talks To...Samantha Jones, Editor-in-Chief, delicious.

Telum Talks To...Samantha Jones, Editor-in-Chief, delicious.
Erin Assur


You’ve been with delicious. for almost six years now. How has the publication developed since you first started?
It has grown and grown - it's been incredibly exciting to be a part of it. Back then, we had a monthly print publication and the website was less than a year old, and mostly consisted of recipes and food news. Now we have multiple verticals on the site, including our restaurant review and news section - and of course, the recipes continue to grow!

Outside of this, we have expanded our events offering, launched a baking range of packet mixes, and just this month launched Make it delicious. - a programme hosted by Darren Robertson that follows the journey of a restaurant dish through producers and talent, to re-creating it at home - and we have very exciting plans for the growth of the Eat Out section across print, digital and social.

Walk us through a day in the life of Samantha Jones, Editor-in-Chief at delicious.
It is very varied! Every day is different, but it may begin with a catch-up with the team on what we have. 

May is an important month for delicious. in 2022. What is the delicious. Month Out?
The American Express delicious. Month Out is an initiative to support the hospitality industry and get consumers back out into restaurants, cafés, and bars. We run a programme of events and encourage all hospitality businesses to come on board via their own unique offers and experiences throughout the month of May.

Excitingly, now in year three, with the help of our incredible naming rights partner, American Express, we've expanded to four cities: Sydney, Melbourne, Brisbane, and for the first time, Adelaide. All the details can be found here

What kinds of editorial projects are included in the delicious. Month Out, and are you open to pitches from PRs for the campaign?
We ran a dedicated flip cover in our May issue (on sale now) to detail the events and experiences, and you will continue to see content on site at delicious.com.au throughout the month of May. We are also so lucky to have the editorial support of our News Corp metro mastheads and across the whole network to really drive the message and get consumers to eat out, stay out and spend in our cities' venues.

I'd love for PRs to become acquainted with the campaign so we can continue to work with new restaurants and grow events, offers and activations in the years to come.

What other ventures is the delicious. team looking at for 2022?
There are more episodes to come from Make it delicious. so look out for those, and we will continue to expand our baking range (the latest packet mixes are an amazing Carrot Cake and Tiramisu Brownie that just hit shelves in Woolworths).

We will also run our annual delicious. Harvey Norman Produce Awards campaign to unearth Australia's best farmers, producers, and artisans, which will culminate in a consumer event for the first time. And as I mentioned, our Eat Out expansion, which will see increased content in the restaurant review and news space with exciting news on this to come. Watch this space!

What does an ideal PR pitch for delicious. look like? Are there any pitches you'd like to receive more (or less) of?
We love to hear news about new openings and products, across food, drinks and travel, and we're always keen on first looks to run digitally and in print. We love to help identify new trends.

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