The past few years have seen media outlets in the region finding their way in engaging with a growing audience on social media. It is no exception for Hong Kong-based South China Morning Post (SCMP).

It has also recently made an achievement, ranked by Tubular Labs as one of the top 10 APAC media companies with most unique viewers on their Facebook and YouTube platforms. 

We recently caught up with its Social Media Editor, Shea Driscoll, who shared how it came about. The interview also touched upon recent posts that went viral and his views on what would make a good piece of social media content. "We seek to cover China, but the real stuff that does well is this universal concept that transcends all barriers," he said. The full interview is available here.

SCMP's social media footprint: 

Facebook: 4.2 million followers
Instagram: 270,000 followers
YouTube: 1.71 million subscribers
Twitter: 791,000 followers