Interview

Telum Vox Pop: How should PRs package reports and data when pitching to journalists?

What's the best practice when it comes to pitching stories to journalists that include data sets such as reports and statistics? Telum Media asked some leading journos what their best tips are when it comes to sending through these pitches, and how PRs can help the journos get the most out of the pitch.

A few key highlights include:
  • Personalise the pitch and every communication point with the journalist.
  • Provide raw data in Excel or spreadsheets.
  • Let the journalist know who commissioned and performed the study.

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