Interview
Telum Webinar Recap: Media Relations in 2022 - What Journalists Have To Say
Here are some key takeaways from the discussion:
- Both Sukhbir and Ann Nee welcome collaborations with communication professionals. Ann Nee highlighted the importance of sending press releases strictly through email.
- They advised PRs to not contact them on WhatsApp or call them directly unless there is an urgency such as a typing error.
- Ann Nee emphasised on sending images for every single press release. Proper introduction of the sender is needed when sending WhatsApp (not necessary for press release via email).
- Sukhbir also mentioned that PRs should interact with journalists on social media as it helps to build a stronger relationship.
- Both of them would appreciate PR can come out with a good news angle in an email pitch.
- Relevancy and understanding of the media are crucial when it comes to content pitching.
- There should be a mutual respect when it comes to what journalists publish, and PR practitioners should spend more effort on crafting a press release with a good news angle instead of sending follow-up messages.
- Advertorial is one key area that the PRs should look into as it helps in creating a win-win situation.
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Telum Media
Database
Journalists
Ee Ann Nee
Editor
Sukhbir Cheema
Lead
Media
Telum Media
1 contact, 122 media requests
theSun
6 contacts, 15 media requests
theSun SunBiz
4 contacts, 2 media requests
Mashable Southeast Asia
1 contact, 24 media requests
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