Interview

Telum Webinar Recap: RTHK Radio 3's Marcy Trent Long shares top tips for pitching ESG stories

Watch the full recap of the webinar here. Some bitesize takeaways are also included below:
  • Trash Talk” tells stories about innovative ways to reduce, reuse and recycle in Hong Kong that are not already out there.
  • Sustainable Asia podcasts (GreenbitesSustainable Asia in English, Sustainable Asia Mandarin) are a series of investigative journalism looking at environmental issues in Asia.
  • Marcy gets news and ideas from LinkedIn and connections, emails, press releases, the government and NGOs.
Key topics in 2022 to look out for:
  • Transparent data, carbon footprint, plastic footprint, waste reduction versus circular economy, biodiversity impacts and air pollution.
Top tips for pitching:
  • Highlight awards and certifications for sustainability as it validates the significance of the ESG initiative.
  • Add as much research and data as possible to the ESG promotion to make the story viable.
  • Rather than sending a press release, hosting webinars to get executives to talk about ESG initiatives in their companies can attract attention.
  • Companies that cooperate with NGOs are interesting as the collaboration validates their sustainability claims.
  • Emphasise the ESG element and exclude irrelevant parts in headlines.
  • Do not focus merely on a company’s line of work in a press release. Talk about the fact that the work is pro bono and the data of positive environmental impacts instead.
  • Do not send pitches irrelevant to the podcast and programme's geographical focus. 
  • Email Marcy or get in touch via LinkedIn to pitch environmental journalism and ESG stories.
Telum runs events with major media outlets and key industry players every month, exclusively for our clients. If you'd like to join the next one, drop us an email at nthorpe@telummedia.com

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Marcy Trent Long

Founding Director

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RTHK Radio 3

12 contacts, 3 media requests

Sustainable Asia

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