The Drill™ crisis simulator has selected Shakespeare Communications to boost its brand profile across the GCC markets, following a competitive pitch.

Established and developed in Australia in 2016, The Drill is an interactive software that replicates crisis challenges and pressures to train and improve crisis response skills, which reflect the unique needs of key Gulf-based sectors, including aviation, banking, government, healthcare, oil and gas and tourism.

Managing Director of The Drill, Gerry McCusker, said: “Having visited the GCC for work over the years, we’d become aware of and met Ananda and several of her team. We felt their knowledge of regional media, plus understanding of our platform, would help us build brand awareness when the time was right. And that time is now.”

Shakespeare Communications CEO, Ananda Shakespeare, said: “We are really looking forward to working with The Drill, as it’s an essential tool for any organisation which cares about having the right plans and skills for managing crises. As any business owner knows, being forewarned is being forearmed - and that ethos literally needs to be drilled into all issues, risk and crisis response staff. Preparedness before crises erupt is key, and we are helping The Drill get that strong message out across the region.”