The Grupo Sorbetero Company rebrands to TGSC!
The Grupo Sorbetero Company has rebranded to simply TGSC!. The use of a locally developed font complemented by the bright optimistic colours you see in the sorbetero cart is aimed to capture the dynamic role of marketing communications in building brands. The new logo has an exclamation point formed like a bell that represents the simple tool to grab attention which is achieved when one tells a good story creatively.
Over the past few months, the 14-year-old agency has picked up Digital, PR, and Design accounts complementing their core service of brand activation. Current client roster includes Sanofi, Mondelez, Visa Philippines, Sports Central, Sysu International, Australian Embassy, Troo, Cancer Coalition Philippines. It has partnered with other international agencies as well without a presence in the country to manage and implement projects locally.