The Hoffman Agency elevates Caroline Hsu to Chief Global Officer

The Hoffman Agency elevates Caroline Hsu to Chief Global Officer

Caroline Hsu has taken on the newly created role of Chief Global Officer at The Hoffman Agency. In her new role Caroline is responsible for creating better synergy across the agency’s global teams to help devise and deliver communications campaigns that have tangible impact on some of the B2B and technology company’s most pressing challenges. Caroline will continue to serve as the company’s APAC Managing Director with some regional responsibilities moving to other senior leaders in Asia.

Lou Hoffman, CEO, noted that under Caroline's leadership, the firm’s APAC operation has grown nearly 80 percent, with fees increasing from $7.3M to last year’s $12.9M. “Our entire organization will benefit from Caroline’s smarts and tenacity,” he said.

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