^{(Pictured, left to right: Andy Lima, Jen Sharpe and Michael Knox)} 

Michael Knox has been appointed as Executive Creative Director (ECD) at purpose-driven agency, Think HQ. His appointment to the newly created role is part of the agency's strategic evolution to significantly expand its creative capabilities. He will be working across all disciplines, channels and teams at Think HQ to push and elevate the work, and lead and mentor people.

Michael joins from News Corp Australia, where he was ECD of the publisher's in-house creative agency, Roller. Prior to that, he was Chief Creative Officer (CCO) of Grey Australia for six years before moving to Grey Group Hong Kong, where he spent three years as CCO, driving the creative product and strategic reputation of Grey Group Greater China. Michael also held senior creative roles at Ogilvy Melbourne and was ECD for six years.

During his more than 25 years in the industry, Michael has worked across brands and campaigns including TAC's Ungiven Gifts, MS Australia This Bike has MS and Hong Kong Tourism Board Reframing Hong Kong. He is also the co-host of the podcast, The Imposterous, where he and Graham Drew explore the idea that the world’s most respected creative professionals suffer pangs of inadequacy that can either stifle their potential brilliance or protect them from mediocrity.

Think HQ Founder and Managing Director Jen Sharpe said: "We are thrilled to have Michael join the Think HQ team, not only because he is one of the best in the business, but because his appointment moves us a step closer to achieving one of the boldest and most exciting goals I have for our agency. Our creative offering is already exceptional, and with Michael on board we are confident that we can take that to the absolute next level and evolve the agency into very exciting territory."

Andy Lima, Think HQ’s Group Head of Creative, Production and Digital, said: "Michael brings world-class experience, aligned values, and shares our commitment of producing creative work with a conscience. I’m very much looking forward to working together as we redefine the role of creativity in delivering positive change, both with our clients and across the Think HQ group, collaborating with all our business units."

Michael said he was drawn to Think HQ’s genuine passion for purpose driven work and the agency’s impressive body of work in this space: “Think HQ is an incredible business. It is uniquely positioned to create the type of work that’s needed to be effective today. Its purpose first beliefs, inclusive approach to creativity and desire to only make work that has a positive impact in culture is something I’m strongly aligned with and looking forward to being part of.”