Independent PR agency, Undertow Media, has strengthened their beverage portfolio with a wave of new clients:

• Heineken has appointed Undertow as their PR partner. The agency will be assisting the brand with sponsorships, celebrating brand milestones and developing brand strategy.
• Foley Wines has also signed on with Undertow. The agency has been tasked with looking after media relations and activations for its tipples across Mt Difficulty, Vavasour, Te Kairanga, Martinborough Vineyard, Grove Mill, Russian Jack, Dashwood and independent distillery, Lighthouse Gin. In addition, it will also be helping Foley Wines launch a new hospitality destination in Martinborough later this year.
   

Greer Bland, Managing Director of Undertow Media said: "The team were thirsty for a new challenge, and both Heineken and Foley Wines have delivered tenfold with some incredible activations and creative strategy already underway."

Complementing the wins across the beverage portfolio, Wharekauhau Lodge and Red Seal have partnered with Undertow Media to work across activations, corporate communications and seasonal creative campaigns.