High-end travel and lifestyle magazine Condé Nast Traveler China has recently announced updates on their WeChat Public Account. Apart from adjustments of visual design, it will focus more on in-depth content with credibility and professionality. The latest columns are as follows: 

· Announcer combines three sections, introducing popular photo spots, travel rotes, and information about new hotels;
· Trip Logger focuses on hit travel routes, exploring destinations by offering information about transportation, activities, accommodations, and foods.
· City Concierge features on city profiles, introducing local natural sceneries and cultural traditions;
· Big Shot invites industry leaders to share their unique life stories and insights; 
· Cover Story presents stories between interviewees and their destinations via photos, videos, and texts.