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V&V launches PR education programme for small businesses
V&V has launched 'Hack Your Own PR’, a nine-week publicity short course designed for specifically for small businesses, entrepreneurs and communicators who want to learn how to do their own PR without the large fees associated with agency retainers. Participants will learn how the media works, what journalists are looking for and how to write and pitch a story. The course will offer live digital classrooms for PR theory and private strategy sessions led by Lynda Williams, as well as ‘meet the press’ sessions with journalists and news presenters including, Singapore destination guide, Honeycombers’ Editor, Benita Lee, Former Editor-in-Chief of Cosmopolitan and Freelance Journalist across Elle, Grazia, Glamour and Vogue Brides, Jo Upcraft, and luxury lifestyle Freelance Contributor to Forbes Asia, Travel + Leisure, Robb Report, the Financial Times, Esquire, Tatler, GQ, CNA, CNBC and SCMP, Christian Barker.
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