The effects of the COVID-19 pandemic have already started to impact the PR and communications industry. Businesses and agencies are being challenged in ways they never have before. More than ever, companies are looking for leadership from industry experts. Telum caught up with some of the senior team at PRIA for a roundtable discussion to delve into the role industry bodies like PRIA play during such calamitous times, and how we can work together to get through it all. We were joined by:

• Leigh McClusky, National President at Public Relations Institute of Australia and Managing Director of McCo Group.
• Shane Allison, NSW President at PRIA and CEO and Co-Founder of Public Address.
• Helen Hutchings, QLD President at PRIA and Group Executive Director of Phillips Group.

Each of the panellists provided insights into how the industry is reacting to the crisis, where they see both challenges and opportunities, PRIA’s changing role in the new online world, and the outlook for the future.