VMLY&R launches new Rx pharmaceutical-focused agency

VMLY&R launches new Rx pharmaceutical-focused agency

VMLY&R has announced the launch of a global healthcare agency named VMLY&Rx to service specialty Rx pharmaceutical companies and address the growing fragmentation in the management of disease. The VMLY&Rx offering was created from teams within WPP Health Practice - including specialist talent from eight markets and VMLY&PR, and with its launch, the Sudler brand will be officially retired at an international level. 

The new agency will be led by Claire Gills, International CEO of WPP Health Practice, and Shen Feiyan (pictured below) will be in charge of the agency's operations in Mainland China as CEO of VMLY&Rx Shanghai. 

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