Brian Keenan has been appointed as Head of Strategy, APAC at WE Communications Australia. This new role will see him lead the team's global and regional client counsel, new business initiatives, thought leadership, agency marketing, and provide consulting on international operations. Brian initially joined in August 2020 from Weber Shandwick, and prior to that, spent time working at global communications consultancy, Ketchum, in both the UK and US.

In addition, Sophia Brockman has moved into the role of International Planning Director on the strategy team to support multi-market clients and WE's Brands in Motion IP that will launch again for this year later in September. She started with WE in 2013 and has since worked with the teams in both the US and Australia.